Jerez de la Frontera became famous throughout the world for its sweet wines named after the town, which the British pronounced "sherry". It is called "de la Frontera" because it once stood on the frontier between the Moorish and the Christian realms. Jerez is also famous, throughout the world, for its fine horses and brilliant singers and dancers of flamenco.
The distinctive wine in Jerez has been exported for centuries, it was even praised by Shakespeare. It is distinctive because the strong sun gives the grapes a high sugar content. British merchants have been involved in the wine trade here for centuries, producing and shipping a fortified wine known as sherry.